The Arnold Sports Festival is an annual event held to promote Nutrition, Wellness, and of course Bodybuilding; with the event named after the “Governator” himself! ASF attendees typically include Fitness Buffs, Instructors, Enthusiasts, and all the Top Fitness and Supplement Companies in the Business.
Back in 2007, the popular nutrition company Bio-Engineered Supplements & Nutrition, more commonly known as BSE, sent their team of employees (Team BSE) to Columbus, Ohio to participate in the ASF festivities and promote BSE. Wanting to make a good impression upon their arrival, they decided that looking good was an essential to their image.. so of course they contacted us at Allen Sportswear with their custom jersey needs!
The jersey’s came out great and were a huge hit generating buzz around the event, with Arnold himself stopping by. Everyone at BSE was so happy with both the quality and the reception received from the jerseys that they updated the design for next year’s festival and brought all the new editions to the BSE Team along for the adventure.
The 2008 festival was a great success once again for Team BSE with both their promotion and simply put, their enjoyment. With the newer sleeker jerseys, the employees were able to branch out and present themselves Professionally and still look Stylish all at once. They even had Eight time Mr. Olympia Ronnie Coleman sport the new design with the perfectly appropriate banner across the chest: “Finnish First”!
We at ASW had a great time designing Team BSE’s custom designed jerseys as well as hearing about all their crazy stories and sparkling compliments they received on the jerseys. It just goes to show that “Dress like it, Play like it” is more than just a slogan, it’s the truth. Looking professional gives you the confidence to play professional, promote professional, and sell professional.